Reviews do two jobs at once. Google counts them as part of a business's prominence in local results, and a careful buyer reads them to decide whether your website is telling the truth. The routine that serves both is simple: ask every satisfied customer, at the right moment, in a way that takes them less than a minute.
What this service is
It's a repeatable process for collecting genuine reviews, replying to all of them, and turning finished jobs into proof: photos, short job notes and, for rental clients, references. We design it around your crew's real day, so it actually happens.
We never write, buy or filter reviews. Asking only happy customers to post on Google and sending unhappy ones elsewhere is called review gating, and Google doesn't allow it.
Who it suits
- Trades with good work and too few reviews
- Businesses whose newest review is months old
- Firms that rank close to the map results but not in them
- Rental-property vendors who need references for vendor packets
What's included
- An ask script and timing. The ideal moment to ask is usually right after the job is checked and paid for. We write a short text message template, for example: "Hi [Customer name], thanks for having [Business name] in today. If you have a minute, a Google review helps other people in [Area] find us: [review link]."
- A direct review link and a QR card your techs can hand over.
- Reply templates for good, mixed and bad reviews, written in your voice, which you or your office adapt for each reply.
- A job-proof habit. Before and after photos, with the customer's permission, and a two-line note on what was done. These feed your website and profile.
- References for rental work. A simple request to property managers for a written reference or permission to name them.
- A monthly count of asks sent, reviews received and response times on replies.
Proof for rental clients
Landlords and property managers judge vendors differently from homeowners. Many won't post public reviews at all, but they will read evidence before trusting you with a tenant-occupied unit. For rental-focused trades, the proof system adds three things:
- Completion records. Photos and a two-line note per unit, sent to the manager the same day and kept in a folder you can draw on later.
- References on request. A short written reference from a satisfied manager, or permission to name their firm in your vendor packet.
- Response logs. A simple record of how quickly you replied and attended, so that when you claim a response time, you can show it.
Those records feed straight into property-manager outreach, and they make your next pitch far stronger than any adjective could.
Timeline
- Week 1: scripts, links and cards ready; crew briefed.
- Weeks 2–4: first reviews arriving; reply routine running.
- Months 2–3: job photos flowing into your website and profile.
- Ongoing: monthly tracking and quarterly script tweaks.
How results are measured
- Ask rate: what share of completed jobs get a review request (the number that matters most, and the one you control)
- Conversion: what share of asks become reviews
- Recency: reviews in the last 90 days compared with the competitors above you
- Reply speed: median time to respond
- Profile actions: calls and website clicks from your Google Business Profile, as reviews grow
Mistakes to avoid
- Offering discounts for reviews. Paying for reviews, even indirectly, can mislead buyers; the Competition Bureau treats misleading representations seriously. Simply ask.
- Asking in a batch once a year. A sudden spike followed by silence looks odd to readers.
- Replying with the same sentence every time. A careful buyer notices copy-pasted replies.
- Arguing in public. Even when the customer is wrong, a defensive reply costs you more than the review did.
Reviews feed directly into local search and give property-manager outreach something concrete to show. Plan costs are on the pricing page.
Frequently asked questions
Can you write reviews for us?
No, and nobody should. Fake or incentivised reviews break Google's policies and the Competition Act's rules on misleading claims, and careful buyers often spot them. We help you ask real customers at the right moment.
How should we handle a bad review?
Reply calmly, briefly and factually, offer to sort it out offline, and don't argue. Future customers read the reply more than the complaint.
Can property managers leave reviews?
They can, but many prefer not to post publicly. A written reference or permission to name their firm as a client can be just as useful in a vendor packet.
How many reviews do we need?
There's no magic number. Aim to match or pass the competitors who outrank you, and keep new reviews arriving every month, because recency matters to readers.