Most owners ask the same handful of questions before hiring a marketing firm, and they're good questions. The answers are in the list on this page. Below are a few points that need more room than a short answer allows.
Frequently asked questions
How much does it cost?
The Growth plan is $1,999 for each month you stay, or $1,499 a month if you commit to a year, before 13% HST. Elite and Enterprise sit above it. Ad spend is separate and paid directly to the platform.
Do I have to sign a long contract?
No. Plans are month to month with 30 days' notice to cancel. Annual billing is optional and simply buys a lower monthly rate.
How soon will I see results?
Paid search can produce calls within the first few weeks. Local search and property-manager relationships usually take a few months to build. We give you a dated plan, not a vague promise.
We hired an agency before and it didn't work. Why would this be different?
Ask what went wrong: usually it's no tracking, no cost ceiling, or accounts the agency kept. We track every call, text and email to booked jobs, set a written ceiling, and put every account in your name.
Who owns the website and accounts?
You do: domain, website, Google Business Profile, ad accounts, analytics and content. If you leave, everything stays with your business.
What will the reports show?
Calls, texts, emails, booked jobs where you share them, cost per lead and cost per job, plus what we changed and why. Monthly, in plain language, with links to the underlying data.
Are you a contractor?
No. We don't install, repair, clean or maintain anything. We market trades and home-service businesses and advise their owners.
Do you advise landlords on tenancy rules?
No. We help trades market their services to landlords and property managers. Tenancy questions belong with a lawyer, a licensed paralegal or the Landlord and Tenant Board.
Do you sell our leads to anyone else?
Never. Leads come from your own website, profile and ad accounts, and they go to you only.
Do you work only in Waterloo?
This site focuses on the City of Waterloo, and we also cover crews who serve Kitchener and the nearby townships. The wider group works with trades across Canada.
Do you work with businesses other than HVAC?
Yes. Our published case studies are results from our HVAC work, but this site serves plumbers, electricians, painters, cleaners, pest control, maintenance firms and other trades.
Can you promise a first-page ranking?
No, and you should be wary of anyone who does. Google decides rankings. We work on the factors it says matter and report honestly on where you stand.
Is there a free trial?
Instead of a trial, eligible trades businesses get a free 30-minute first consultation, separate from any paid plan, with no obligation.
How do I get in touch?
Call, text or email. Phone and text: (604) 632-4959. Email: Ali@Sedighi.ca. We usually reply within one business day.
On price and value
The right question isn't "what does it cost?" but "how many extra jobs does it need to pay for itself?" Divide the monthly fee by your gross profit per job and you have the break-even job count. If that number looks easy to beat, the plan probably makes sense. The pricing page walks through a full example, including how a single property-management client changes the maths.
On agencies that let you down
The most common failures we hear about aren't about effort. They're structural:
- No tracking, so nobody knew which spend produced which jobs
- No ceiling, so ad costs drifted up without anyone noticing
- Accounts in the agency's name, so leaving meant starting over
- Reports full of impressions and clicks, with no booked jobs in sight
Each of those has a direct fix, and we put the fixes in writing before we start. The about page explains the full method.
On rental-property work
Marketing to landlords and property managers is different from marketing to homeowners. The buyer cares about reliability, documentation and communication more than price. They hire from short vendor lists and rarely switch once a vendor proves dependable. Our property-manager service and the vendor-list playbook explain how to get onto those lists. We keep strictly to the marketing side and stay out of tenancy law.
On research-heavy buyers
Waterloo has a lot of customers who compare carefully before making contact. They read reviews closely, want price ranges, and often prefer texting or emailing to calling. Marketing that works for them is specific and checkable. The guide to research-heavy buyers goes through what to put on your pages and why.
On timelines
Different channels move at different speeds, and a fair plan says so up front. Paid search is the quickest: once tracking is in place and campaigns are approved, calls can start within days, though it takes several weeks of data to judge them properly. Profile and page work for local search usually shows early movement within a month or two and keeps building for six months or more. Property-manager relationships follow the rental calendar, so the timing of your first outreach matters as much as the outreach itself.
If anyone offers you a precise date for a precise ranking, treat it as a warning sign rather than a selling point.
On ownership, and on leaving
Everything we set up is created in your business's name from day one: the domain, hosting, Google Business Profile, Google Ads account, analytics and call tracking. We're added as users, and you can remove us at any time. If you decide to stop, you give 30 days' notice, we hand over any files and logins you don't already hold, and your marketing keeps running without us. That arrangement exists because owners have told us how hard it was to leave agencies that kept the keys.
On reporting
A monthly report from us fits on a couple of pages. It opens with calls, texts, emails and booked jobs, then cost per lead and per job, then what changed and what we plan next. Supporting data sits in dashboards you can open yourself. If a number moved the wrong way, the report says so and explains what we're doing about it.
Still unsure?
That's reasonable. Read a guide or two, check the results and their linked sites, then decide whether a conversation is worth half an hour. When it is, the contact page explains what to send so the first conversation is useful.